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GiddyUp Privacy Policy

The GiddyUp Group, LLC (“GiddyUp”) is a US company, based in California. Our mission is to bring you remarkable products from the world’s most innovative companies.

When you use our services, you’re trusting us with your personal data. We understand this is a big responsibility, so we work hard to protect your personal data and put you in control. This Privacy Policy will help you understand what information we collect, why we collect it, and how you can manage your information.

If you are a resident of the European Union (“EU”), the European Economic Area (“EEA”), or Switzerland, processing of your personal data will always be in line with the General Data Protection Regulation (GDPR).

GiddyUp is the Controller of this website, as defined in the GDPR. All personal data collected by GiddyUp is stored exclusively in secure hosting facilities in the US. GiddyUp has data processing agreements in place with our hosting facilities, ensuring compliance with GDPR. Please see our Terms of Service for details. All hosting is performed in accordance with the highest security regulations.

In the case of a personal data breach, we shall notify the effected parties not later than 72 hours after having become aware of it, where feasible and without undue delay, unless the personal data breach is unlikely to result in a risk to the rights and freedoms of natural persons. If the notification to the effected parties is not made within 72 hours, it shall be accompanied by the reasons for the delay when the notification is made.

If you are located in the US, GiddyUp processes your data solely in data centers located in the US. GiddyUp has adopted reasonable physical, technical and organizational safeguards which substantially mirror the EU safeguards against accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, access, use or processing of your data in GiddyUp’s possession. GiddyUp will promptly notify you in the event of any known unauthorized access to, or use of, your data.

What Information do we collect, and how do we use that Information?

Browser and Device Information.

When you visit a GiddyUp website, we automatically collect some information about your device and your web browser based on a legitimate interest to this information, since it is needed to make our website function properly. We collect your browser’s language and country settings so we can display our website in your preferred language and your country’s currency. We collect information about your device in order to adapt our website to be displayed best on your type of device - smartphone, tablet, laptop or desktop.

Marketing Partner Attribution.

GiddyUp works with a number of Marketing Partners who advertise GiddyUp products in a variety of places – Facebook, Google, Pinterest, YouTube, MSN, etc. The mix keeps changing, since our Marketing Partners are always trying new ideas. We will update this policy notification as new partners are added.

We have a legitimate interest in these Marketing Partners being properly credited for their efforts. So, we developed a system that passes a unique id for the Marketing Partner and a unique id for this sale across the Web pages you view along the way to making a product purchase. This system makes use of cookies (a small piece of text sent to your browser by a website you visit) and similar technologies. We also pass this identification information as additional parameters added to the end of the Web address of a page. If you leave a GiddyUp website and then come back, we try our best to re-establish this identification information. We also use a third-party processor for managing Marketing Partner attribution – CAKE, which also uses cookies and IP addresses.

Marketing Partner Attribution data is kept for 90 days.

Advertiser Sales Attribution.

Another aspect of Marketing Partner attribution that we have a legitimate interest in are the systems provided by the advertisers for keeping track of successful and unsuccessful sales. The advertisers substantially raise the price of advertisements if they do not receive this information, which would make it economically infeasible for our Marketing Partners to operate.

Advertiser Sales Attribution data is kept for 30 days.

Advertising Audience Generation.

Advertising platforms such as Facebook and Google have the concept of an audience, which is a group of people that come to a website over a period of time. GiddyUp and our Marketing Partners can utilize audiences in various ways – to have the advertising platforms find people that are similar to the members of an audience, to show the members of an audience additional advertisements, to exclude members of an audience from additional advertisements, etc. GiddyUp has a legitimate interest in these systems, since advertising would not be financially feasible without utilizing audience mechanisms. But we understand if you do not wish to participate.

Do Not Track.

Most modern web browsers give you the option to send a Do Not Track signal to the websites you visit. However, there is no accepted standard for how a website should respond to this signal. We currently do not respond to do not track or similar signals.